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Euphoric Heartbreak
''Euphoric Heartbreak'' (stylized as ''EUPHORIC /// HEARTBREAK \\\'') is the second studio album by Scottish rock group Glasvegas, which was released on 4 April 2011 by Columbia Records. It reached No.10 in the UK and No.1 in Sweden. The album was written, demoed and tracked by James Allan in a luxury beach house in Santa Monica, California before full production and final recording took place in London and Glasgow. The album was produced by Flood and mixed by Claudius Mittendorfer. The song "The World is Yours" features on EA Sports' ''FIFA 12''. The album sold fifty thousand units, considerably fewer than their debut album. The muted commercial response supports the belief that indie rock music is enduring a "slow and painful death."
==Pre-release==
After recording was finished Glasvegas opened 2011 with an 8 date tour of Scotland which took the band to places in Scotland that are normally missed out by touring bands. The tour took in Kirkwall, Wick, Forres, Oban, Dunoon, Troon, Hawick and Dunfermline. The band announced these intimate dates to ensure that Scotland would be the first to hear the new music. The tour received positive critical reviews with Simon Price of ''The Independent on Sunday'' quoting that "Glasvegas are still – and we desperately need this right now – a band to believe in".
The band also announced a showcase tour planned around smaller venues in March 2011 with several dates selling out within hours of going on sale followed by an Academy size tour planned for April/May 2011 to promote the new album.
Columbia Records were extremely pleased with the quality of songs delivered by the band and the fact it was a marked departure from the debut album. The marketing campaign kicked off alongside the tour in January 2011 with a free track giveaway and the track chosen was the second track on the album "The World Is Yours". However the band wanted something more substantial than just a free giveaway and the label eventually agreed to creating an "Album Trailer Movie" as well.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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